Concentration: Business Analytics

The Business Analytics concentration helps professionals gain a competitive advantage through the sound use of data resources. Courses offer a solid grounding in applied statistical methods, emphasizing use of appropriate software tools. Students also have an opportunity to see how these methods are used in current practice in a particular business area. Exposure to real data takes place in concentration courses, an optional internship, and other graduate courses where students with quantitative skills contribute to group consulting projects.

Required Courses

Quantitative Analysis for Business and Finance
Intermediate Statistical Modeling for Business

Elective Courses--Select two

Methodology

At least one from the following methodology courses; although students may not take both EC 621 and MA 611:

Business and Economic Forecasting*
Time Series Analysis*
Data Mining
Customer Data Analysis and Relationship Marketing

Application

Plus one more course from the above list OR the following application courses:

Data Management and Systems Modeling
Data Warehousing and Data Mining
The Macroeconomics of Financial Markets
Market Structure and Firm Strategy
Marketing Research and Analysis
Internship in Business Data Analysis

*Needs approval from Concentration Coordinator. If approved, the course paper must be focused in the area of the concentration.